A new marketing strategy in Japan launched boutique-style eateries and a super-streamlined menu that includes Quarter Pounders, Fries, and Coke. What's unique is that they purposely left off the McDonald's branding as part of the ploy to relaunch the Quarter Pounder after a 10 year hiatus. In case I haven't mentioned it already - McDonald's in Japan are the best in the world. File this one under praises.
