Of all of my senses, my sense of smell is my bionic super power. Even today, the faintest of smells can trigger a walk down memory lane as a recall places I've been that smell the same. It comes as no surprise that in cross-cultural ministry, missionaries should be aware of things that can hinder their message (clothing, speech, and facial expression). But did you know there is research that suggests even smells can indirectly affect people's opinion of us? Just like you don't like waitresses that have too much perfume on while serving your meal, subtle smells, unconsciously registered by most, can leave a lasting impression. Japanese people say we Westerners smell like beef. Is that good or bad? Depends on whether they like beef I guess. There's even a Japanese web site where you can locate certain stinks on a map of Tokyo and beyond. [source: nioibu.com via ABC News]
