Tuesday, March 6, 2012

The Cure for Being Pretty

Photo booth ads promise Luminous Beauty 

The gaming industry in Japan is no slouch when it comes to marketing to the younger generation. Targeting girls between the ages of 8-28, modern photo booths offer more than basic image editing. They feature bright lights, music, and scads of photo accouterments to doll one's self up as they pose with friends. The results can be rather bizarre at times. An already-cute girl comes out looking like something you might find in an Area 51 movie, although in reality, you're just as likely to find those creatures roaming the streets in the Shibuya or Shinjuku shopping districts. These machines churn out postage-stamp-sized photo stickers for just a couple of bucks and it's not uncommon to see several girls piled into one booth making duck faces for the camera. Recently we saw Japanese girls dressed in Kimono to celebrate Hina Matsuri (Girl's Day) in line for their photo booth shoot.